Refreshed Brand Identity for Italian menswear brand Thomas Mason. The new identity strips down excessive visuals emphasising the brands values in a clean and modern style staying functional as well as aesthetically pleasing.
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An Italian menswear brand rooted in British heritage aimed for the modern gentleman with a touch of eccentricity, using some of the worlds finest fabrics made by the Albini group. I was asked to refresh the brand Identity with the logo, color palette, website, look-books and stationary materials. My aim was to strip down excessive visuals to emphasize the brands values in a clean and modern approach staying functional and aesthetically pleasing. The main color theme of the new identity is toned down using a sober, natural and masculine palette combined with light minimal layouts.