Identity for Fly Ernest adding a human touch with hand drawn signature in a down-to-earth and personal way we call “folklig“ in Swedish.
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Identity for Fly Ernest based in Milan offering affordable flights between Italy and Albania. Briefed to produce an identity that felt personal, warm and stood out from competitors my aim was to give it a human touch using the signature i drew by hand as well as a set of type, illustrations, colors and guidelines allowing them to work on a larger international scale as well. Behind the signature we envisioned an experienced, well-traveled, kind and grandfatherly personality resonating with the values the airline wished to communicate in a very down-to-earth and personal way we call “folklig“ in Swedish.
Daniel Annbjer - Branding, Lettering, Illustration and Art directionSteve McCrumb - Ernest Icon
A big thanks to David Girhammar & Co for making this project possible.